Smell Like Dinner Wherever You Go
If you love the smell of Japanese restaurants, then you’ll be excited to know you can experience the aromas of white rice, seaweed and fish wherever you go. Demeter created a sushi cologne that seeks to transport a person to a special place or time. If the smell of sushi brings you back to an amazing dinner with someone special, filled with pleasant memories and emotions, then this spray will help you relive the moment. Our sushi scent smells of sticky white rice and seaweed, with a hint of ginger and lemon. Delectable! After all, if it smelled like fish, would you wear it? Demeter creates scents that are drawn from memories to transport a person back to a special place or time. Everyone has a personal library of meaningful smells. The memories they trigger are somehow more intense than those we dredge up by conscious effort. It’s as if smell provides a shortcut to our deepest memories and brings them back complete with the emotions and sensations we felt at the time.
Scentsational Aromatherapy Gadgets
After being inspired by an article on scented earbuds by fellow Trend Hunter, Pearl, I thought I’d take a look back at all the neat innovations that integrate the sense of smell. Trend Hunter has done an extensive feature on scent marketing before, but this time we’re going to focus more specifically on products that are scented for therapeutic reasons as well as for personal enjoyment. While traditionally aromatherapy relies on the use of incense, flower essence and scented oils, today technology is an increasingly powerful method of scent distribution. From aromatherapy USB keys to the actun Aroma Pump featured in the main image, these technologies are helping us stay in tune with our oft ignored sense of smell. Below are some of the most intriguing things to tease your olfactory senses.
World’s first smelly e-book
Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical textbooks was their smell, so the company developed the world’s first smelly e-book. Beginning in September, CafeScribe will begin sending a scratch & sniff sticker with every e-textbook purchase, in none other than the classic, musty “old book” smell. The company reported, “In a survey of 600 college students 43% identified smell –- either new book smell or old—as the thing they most love about books as physical objects. A majority (62%) also preferred purchasing used textbooks over new or electronic textbooks, despite the fact that e-textbooks are generally a third less expensive than used textbooks.” In an attempt to win over skeptical college students, CaféScribe.com today announced plans to launch the world’s first smelly e-book. CaféScribe.com CEO Bryce Johnson says that beginning in the back-to-school month of September the company will send every e-textbook purchaser a scratch & sniff sticker with a certifiably musty “old book” smell. “Students who use CaféScribe download our software to read and annotate e-textbooks and other documents on their laptops,” explains Johnson. “By placing these stickers on their computers they can give their e-books the same musty book smell they know and love from used textbooks – without any of the residual DNA you sometimes find stuck to the pages of used textbooks.” 30% of students said they loved the “mustiness” of their books and 16% associated them with the scent of “freshly-ground coffee.” The majority of students associated positive smells with books such as just-cut grass or hot, fresh cookies versus sweat, grease or mildew. The survey was conducted in response to student apprehension to move from paper books to e-books. It would be environmentally beneficial if schools switched to e-books, saving a lot of trees in the process. Maybe adding delicious smells is the secret!
Olfactory Speakers for Smellovision
Although these closely resemble audio speakers, their purpose is quite different; they are in fact, olfactory, or more commonly, “smell” dispensers. The genius behind this last bastion of enhanced virtual experiences, David Sweeney, brings “smellovision” to new heights. It is well known that smell is one of the very strongest of the senses, and can evoke very strong memories and even alter the way we think. The quale diffuser, in this design, learns to associate a unique blend of an aroma to a specific event. These scents are then triggered through out the day. A combination of some of the 16 different distinctive scented oils pass through a piezoelectric pump, and are then broadcast via a fan. This creates a constantly changing “smellscape.” This innovation is making inroads into what is the final frontier of the total virtual equation.
Sony’s Scented DoCoMo SO703i
Everyone wants a cell phone that’s eye-candy, but what about nose-candy? Sony hasn’t forgotten about your keen olfactory senses and has therefore introduced the new “smell phone.” The DoCoMo SO703i comes with an aroma sheet to treat your beak. The outstanding feature of the DoCoMo SO703i is its smell. Again, one has a variety of choices (11, in fact) to select from including “Apple Pie”… yummy! The scents are released from a replaceable strip located near the central hinge. Though guaranteed to work for 3 months, it seems the fragrance continues to be released for a lot longer than that. And then? Simply replace the old scent strip with a new one, perhaps a different aroma if smelling Apple Pie every time you make or take a call is leading to a weight gain.
Dating bij Scent
Basisnote.com Matches Partners by Body Odour Compatibility
We’ve seen a lot of matching making sites, but dating by body odour? That’s new to us, which is why were intrigued by scent matching websites like Basisnote.com. Scientific evidence is conclusive that if the opposite sex likes your stink, you are golden. The term is major histocompatibility complexes (MHC). “The basisnote scent tests serve to determine your individual scent profile by means of your scent preferences or your genes. In situations where the nose cannot smell anything – e.g. in the search for a partner via Internet – the tests replace the human sense of smell and make it possible to match individual scents,” the dating site says. “The basisnote scent matching procedure compares two profiles at a time and reveals how well they are suited to each other and what the chance is that the chemistry between the two persons will match.” There is no doubt that MHC is real, and a select few dating sites are trying to leverage this in the highly competitive world of online dating. Guys! More proof you don’t need to shower. Scent matching enables you to compare your scent profile with that of your Internet acquaintance. That the nose and brain evaluate the scent of other persons and that the genes play an important role in the choice of a partner is scientifically proven. The scent profiles of two individuals are best suited to one another if their genes complement each other optimally.
Mobile Fragrance Communications
Imagine if you could download “his” cologne fragrance when you’re engaged in pillow talk with him… or that baby smell when talking about your new granddaughter. Japanese cell phone users will test a service that will allow cell phone users to download fragrances. From major telecommunications company NTT Communications Corp. a downloaded fragrance is sent from your cell phone to a base station that will emit the scent. “Twenty participants using ‘Mobile Fragrance Communications’ can download files of specific scents accompanied by music or video clips,” according to NNT. You will be able to share their “Fragrance Playlists” with others who subscribe to the service. Smells good. Scent playlists can be downloaded from “i-mode” mobile Web site run by the company’s affiliate, NTT DoCoMo. The service uses a handset’s infrared port to transfer the “fragrance data” to a dedicated device similar to a plug-in air freshener that is loaded with a cartridge of base fragrances. The device then mixes them to create the chosen smell, which it then wafts out.
Kawamura Ganjavian Scenter
One particular scent can bring back more memories than a thousand pictures. Wouldn’t it be fantastic to store smells the same way we store photographs? SCENTER is a depository of scents. Concentrated personal fragrances can be stored inside compact cartridges, their scent being released through a nozzle upon pressing the bellows thus evoking the memories embedded in them.