assignment (1) by Veerle Evens

What’s happening with scent?

The crosslab’s lessons this period are based on smell – life – technology: the position of scents in technology, life, and how it’s being used.

An interesting use of scent is located at the Abercrombie and Fitch’s stores.
They collaborated with Prolitec, the technology leader in using scents in public places.

Abercrombie and Fitch is creating the all-over shopping experience, by using scents in their stores. Smell is the most powerfull trigger of memory, and by using nice smells in their shops, the client will find himself in a positive energy, and therefore, in a positive environment. Remembering this positive mood when shopping at Abercrombie and Fitch’s, the client will return more often. Good job, A&F!
(the fragrance they’re spraying is their own perfume ‘Fierce’)

assignment (1) by Hannah Broekhuizen

For this assignment I went searching for innovations on the area of scent. I found new technologies which can produce scent. But also artists who work with scent.

The smell of scent usually is experienced like the most pleasant for people. This is without a doubt evolutionary decided. Because of the need to localize food. And also scent gives you more drive to eat. That’s why scent is a matter of life and death and very valuable. If you didn’t have scent, you wouldn’t like food so much.

The Brazilian artist Ernesto Neto uses the ingredients of an immemorial tradition of his country: herbs. The sweet-smelling component of every kitchen in the world. Kilo’s of black and white pepper, brown clove, yellow ochre curry and warm yellow curcuma. Color and smell are the most important features of matter for Neto. They have to be correctly mixed and shaped to get the best effect.

Ernesto began exhibiting in Brazil in 1988 and has had solo exhibitions abroad since 1995.

This is the installation he made last summer for the exhibition in boijmans museum.

As a visitor you are totally absorbed by the installation. You become a part of the art piece itself. You can lay between the pillows, while you longs and nose are being filled with the scents around you. Every now and then the herbs have to be refilled because otherwise the scents goes flat.

His work is made out of white, stretchy, stockinglike material, which he stuffs- to fill out and solidify the amorphous forms- with Styrofoam pellets of aromatic spices nylon in which the herbs are captured. The installation is a composition of large, soft, biomorphic sculptures that fill the exhibition space.

What I think is great about his work, is that it stimulate all senses.  Viewers can touch, poke, and even sometimes walk on or through. Eyes, touch, scenses. You are in an complete sensual experience. Because of the scent, the on the first look dead objects suddenly become more sensual. This is also reinforced by the pink color.

Vrouwen kiezen ‘foute’ man door de pil

woensdag 13 augustus 2008 09:54

Vrouwen die de anticonceptiepil slikken verliezen de gave om de ideale partner te ruiken. Hierdoor kiezen zij vaker een man die genetisch veel op henzelf lijkt en dit kan onder meer leiden tot miskramen, vruchtbaarheidsproblemen, relatieproblemen en zelfs affaires.

De pil verstoort partnerkeuze

Wetenschappers van de Universiteit in Liverpool lieten bijna honderd vrouwen die niet aan de pil waren ruiken aan T-shirts die zes verschillende mannen in bed hadden gedragen. De keus viel voornamelijk op mannen met andere genen.

Na enkele weken de pil te hebben geslikt werden de vrouwen opnieuw getest. Nu viel de keus veel vaker op mannen met dezelfde genen en immuunsystemen. Dat schrijft de Times.

Instinctief mechanisme
Wetenschappers denken al langer dat de pil een instinctief mechanisme verstoort dat mensen met tegengestelde genen en immuunsystemen bij elkaar brengt om de diversiteit te behouden.

Uiterlijk en uitstraling zijn belangrijk bij de eerste ontmoeting, maar lichaamsgeur bepaalt met wie een langdurige relatie wordt aangegaan.

Indien er veel overeenkomsten bestaan tussen de twee geliefden is de kans groter op vruchtbaarheidsproblemen, miskramen, kinderen met afwijkingen en zelfs relatiecrises en scheidingen.

Wanneer de vrouw stopt met de pil bestaat de kans dat zij haar partner niet langer aantrekkelijk vindt.

Door Kris Goossens

assignment (1) by Donata van der Schoor


Iphone Application

Canadian technology firm, iScent Technologies have announced the imminent launch of its iScent App and accessory for Apple’s popular iPod Touch and iPhone systems. The company claims that when the iScent device is plugged into the charge slot of the iPhone, it is capable of mimicking the scent of over 1,000 popular fragrances, which can be chosen from the iPhone application.

Spokesperson for the company, Avril Fische, said “In tests, members of the public had difficulty telling apart a genuine designer fragrance from the scent synthesized from the device. However true aficionado’s may detect some variations.”

Due to trademark restrictions iScent is unable to use the fragrances actual names and have given the fragrances alternate names. Fische added, “We hope to arrange licensing agreements with companies such as L’Oreal and Coty, but we are in the early days of this exciting journey.”

As well as emulating the nicer fragrances, the device also has a range of alternate whiffs, which include – gym shoe, wet dog and new car smell.

This is not the first time digital scent technology has been used — in 1999 a Californian company named DigiScents created a prototype product called iSmell – which would generate different smells dependent on which website you were visiting. Unfortunately it never made it past prototype stage and in 2006, PC World Magazine named it one of the worst 25 tech products of all time. Let’s hope the iScent fares better!

The iScent device is expected to launch at a cost of $250, and will be available from most Apple stockists.

assignment (1) by Linda van der Schoor

Sushi Cologne
Smell Like Dinner Wherever You Go
If you love the smell of Japanese restaurants, then you’ll be excited to know you can experience the aromas of white rice, seaweed and fish wherever you go. Demeter created a sushi cologne that seeks to transport a person to a special place or time.  If the smell of sushi brings you back to an amazing dinner with someone special, filled with pleasant memories and emotions, then this spray will help you relive the moment. Our sushi scent smells of sticky white rice and seaweed, with a hint of ginger and lemon. Delectable! After all, if it smelled like fish, would you wear it? Demeter creates scents that are drawn from memories to transport a person back to a special place or time. Everyone has a personal library of meaningful smells. The memories they trigger are somehow more intense than those we dredge up by conscious effort. It’s as if smell provides a shortcut to our deepest memories and brings them back complete with the emotions and sensations we felt at the time.

Scentsational Aromatherapy Gadgets

After being inspired by an article on scented earbuds by fellow Trend Hunter, Pearl, I thought I’d take a look back at all the neat innovations that integrate the sense of smell.  Trend Hunter has done an extensive feature on scent marketing before, but this time we’re going to focus more specifically on products that are scented for therapeutic reasons as well as for personal enjoyment. While traditionally aromatherapy relies on the use of incense, flower essence and scented oils, today technology is an increasingly powerful method of scent distribution. From aromatherapy USB keys to the actun Aroma Pump featured in the main image, these technologies are helping us stay in tune with our oft ignored sense of smell. Below are some of the most intriguing things to tease your olfactory senses.

World’s first smelly e-book

Don’t you love the way a new book smells? CafeScribe’s new invention takes scratch and sniff to a whole new level! A recent survey of college students found that the quality they most enjoyed about physical textbooks was their smell, so the company developed the world’s first smelly e-book. Beginning in September, CafeScribe will begin sending a scratch & sniff sticker with every e-textbook purchase, in none other than the classic, musty “old book” smell.  The company reported, “In a survey of 600 college students 43% identified smell –- either new book smell or old—as the thing they most love about books as physical objects. A majority (62%) also preferred purchasing used textbooks over new or electronic textbooks, despite the fact that e-textbooks are generally a third less expensive than used textbooks.” In an attempt to win over skeptical college students, Café today announced plans to launch the world’s first smelly e-book. Café CEO Bryce Johnson says that beginning in the back-to-school month of September the company will send every e-textbook purchaser a scratch & sniff sticker with a certifiably musty “old book” smell. “Students who use CaféScribe download our software to read and annotate e-textbooks and other documents on their laptops,” explains Johnson. “By placing these stickers on their computers they can give their e-books the same musty book smell they know and love from used textbooks – without any of the residual DNA you sometimes find stuck to the pages of used textbooks.” 30% of students said they loved the “mustiness” of their books and 16% associated them with the scent of “freshly-ground coffee.” The majority of students associated positive smells with books such as just-cut grass or hot, fresh cookies versus sweat, grease or mildew.  The survey was conducted in response to student apprehension to move from paper books to e-books. It would be environmentally beneficial if schools switched to e-books, saving a lot of trees in the process.  Maybe adding delicious smells is the secret!

Surround Smell
Olfactory Speakers for Smellovision

Although these closely resemble audio speakers, their purpose is quite different; they are in fact, olfactory, or more commonly, “smell” dispensers.  The genius behind this last bastion of enhanced virtual experiences, David Sweeney, brings “smellovision” to new heights. It is well known that smell is one of the very strongest of the senses, and can evoke very strong memories and even alter the way we think.  The quale diffuser, in this design, learns to associate a unique blend of an aroma to a specific event. These scents are then triggered through out the day. A combination of some of the 16 different distinctive scented oils pass through a piezoelectric pump, and are then broadcast via a fan. This creates a constantly changing “smellscape.” This innovation is making inroads into what is the final frontier of the total virtual equation.

Smell Phones
Sony’s Scented DoCoMo SO703i

Everyone wants a cell phone that’s eye-candy, but what about nose-candy? Sony hasn’t forgotten about your keen olfactory senses and has therefore introduced the new “smell phone.” The DoCoMo SO703i comes with an aroma sheet to treat your beak.  The outstanding feature of the DoCoMo SO703i is its smell. Again, one has a variety of choices (11, in fact) to select from including “Apple Pie”… yummy! The scents are released from a replaceable strip located near the central hinge. Though guaranteed to work for 3 months, it seems the fragrance continues to be released for a lot longer than that. And then? Simply replace the old scent strip with a new one, perhaps a different aroma if smelling Apple Pie every time you make or take a call is leading to a weight gain.

Dating bij Scent Matches Partners by Body Odour Compatibility

We’ve seen a lot of matching making sites, but dating by body odour? That’s new to us, which is why were intrigued by scent matching websites like Scientific evidence is conclusive that if the opposite sex likes your stink, you are golden. The term is major histocompatibility complexes (MHC).  “The basisnote scent tests serve to determine your individual scent profile by means of your scent preferences or your genes. In situations where the nose cannot smell anything – e.g. in the search for a partner via Internet – the tests replace the human sense of smell and make it possible to match individual scents,” the dating site says. “The basisnote scent matching procedure compares two profiles at a time and reveals how well they are suited to each other and what the chance is that the chemistry between the two persons will match.” There is no doubt that MHC is real, and a select few dating sites are trying to leverage this in the highly competitive world of online dating. Guys! More proof you don’t need to shower.  Scent matching enables you to compare your scent profile with that of your Internet acquaintance. That the nose and brain evaluate the scent of other persons and that the genes play an important role in the choice of a partner is scientifically proven. The scent profiles of two individuals are best suited to one another if their genes complement each other optimally.

Scented downloads
Mobile Fragrance Communications

6Imagine if you could download “his” cologne fragrance when you’re engaged in pillow talk with him… or that baby smell when talking about your new granddaughter.  Japanese cell phone users will test a service that will allow cell phone users to download fragrances. From major telecommunications company NTT Communications Corp. a downloaded fragrance is sent from your cell phone to a base station that will emit the scent.  “Twenty participants using ‘Mobile Fragrance Communications’ can download files of specific scents accompanied by music or video clips,” according to NNT.  You will be able to share their “Fragrance Playlists” with others who subscribe to the service. Smells good. Scent playlists can be downloaded from “i-mode” mobile Web site run by the company’s affiliate, NTT DoCoMo. The service uses a handset’s infrared port to transfer the “fragrance data” to a dedicated device similar to a plug-in air freshener that is loaded with a cartridge of base fragrances. The device then mixes them to create the chosen smell, which it then wafts out.

Kawamura Ganjavian Scenter


One particular scent can bring back more memories than a thousand pictures. Wouldn’t it be fantastic to store smells the same way we store photographs? SCENTER is a depository of scents. Concentrated personal fragrances can be stored inside compact cartridges, their scent being released through a nozzle upon pressing the bellows thus evoking the memories embedded in them.

assignment (1) by Carmen Nolen

Calvin Klein Launches Scents in Second Life
The nose knows nothing in virtual worlds, but that hasn’t stopped Calvin Klein from launching a virtual version of their new ck IN2U Fragrances for men and woman in Second Life, according to a press release. Since avatars can’t smell, the virtual perfume bottles will enable SL users to spray each other with bubbles that ‘initiate dialogue’ as the release puts it probably requesting the spraye to engage in a Calvin Klein animation. There will be also be graffiti bottles available from the Calvin Klein build, put together by Justin Bovinton’s Rivers Run Red on their Avalon Island in Second Life.
I think this new launch strategy is a great idea. But I tought it wasn’t great enough, you can speak with eachother in SL, see eachother if you want to, but you don’t smell the fragrance. People who are really into SL, I think would like my new idea. My idea is a computer, that is from the brand SL, that has a smell indicator. When you buy in SL the parfume of Calvin Klein, you can spray it when you are in Second Life. But you can smell the fragrance trough the smell indicator that is build in de computer.

assignment (1) by Deborah Verboom

– Dinner in the dark

Enjoying your food, but in a different way. Using your senses, but see nothing. Visiting ctaste Amsterdam is not like visiting an ordinary restaurant. In ctaste you will enjoy your food in the complete dark…
The latest dining trend sweeping through Europe that has enjoyed great popularity in cities like Berlin, Paris, London and Vienna the first ever “Dining in the Dark” experience is now available in Amsterdam!
The dining in the dark experience allows you to willingly plunge into a world of sensitivity you have never experienced before, taking you through a journey of taste, sound and touch, all in the dark.
Ctaste – Dining in the Dark – will seat you in a literally pitch-black dining room where you will be guided and served by blind or visually impaired individuals that have been specially trained to serve meals in the dark, casually and comfortably offering guidance and reassurance for sighted guests.
Upon arriving at the Dining, you will be welcomed in a lighted lounge area where you will pick from our specially prepared menus and we will check your coat or bag as you don’t need anything but your senses. Once you have ordered, you will be personally guided into the darkened dining room.
Our team will make sure that you will not forget this evening easily and will make your experience both safe and enjoyable.

assignment (1) by Denis Roobol

SMELLIT – smelltv


Nowadays we have excellent sound and HD movies in our Home Movie Theatres. But it lacks something of extreme importance, something that will transport you definitely to the centre of the action, the sense of smell. So why not go a step forward with SMELLIT?

SMELLIT can make you drool, like when you see that Chef taking a hot and crispy pizza from the oven. Or make you turn your head and wish you can take that “putrefaction” cartridge out of the smell board.

Are you ready to feel the smell?


SMELLIT works just like your printer, but instead of ink cartridges, it works with smell cartridges. As your DVD player reads the video and sound information from your favourite DVD disc, SMELLIT processes the same DVD, but the ”smell CARD” decodes all the smell information from 10 to 20 seconds* ahead of the actual scene so the odours have time to reach the spectators. After decoding the smell information, the cartridge vaporizes a very small amount off concentrated “smell gel”, and the central fan distributes equally the smell in all directions. It can be loaded with 118 cartridges, each one with a different concentrated “smell gel”. All the cartridges can be easily changed and last 3 times more than a regular ink cartridge.